St. Patrick’s Day – the Friendliest Time of the Year!
KUALA LUMPUR, 8th March: St. Patrick’s Day is the friendliest time of the year and the perfect time to make new friends. To celebrate the spirit of the month, GUINNESS® is giving everyone a chance to make new friends the Irish way – by giving a GUINNESS® to a stranger. The GUINNESS® ‘Friendliest Fridge’ allows consumers to share their […]
W.A.T.E.R Project Launches The Sungai Penchala Open Classroom
KUALA LUMPUR, 7 November 2015 – GAB Foundation, in partnership with Global Environment Centre, the National Landscape Department and the Department of Drainage and Irrigation Malaysia, is continuing its river rehabilitation and conservation project through the launch of the Sungai Penchala Open Classroom in Bukit Kiara. The Open Classroom will serve as a hands-on natural river […]
New Experiences with Heineken at CIMB Classic 2015
KUALA LUMPUR, 3 November 2015 – Heineken, the world’s No.1 international premium beer, brought a tad more excitement and innovation to consumers and golf enthusiasts’ experience at this year’s CIMB Classic – the only official PGA TOUR FedExCup event in Southeast Asia. Marking its third partnership with the prestigious tournament as the official beer partner, Heineken […]
Heineken® reveals Spectre TV ad starring Daniel Craig as James Bond
KUALA LUMPUR, 14 October 2015 – As part of its integrated global Spectre campaign, Heineken® has unveiled a new TV ad featuring Daniel Craig as James Bond, in a high speed boat chase. In addition, it also announced an exciting digital campaign featuring the world’s first ever selfie from space, dubbed the ‘Spyfie’. Heineken® will also be introducing a […]
Celebrate Oktoberfest, Your Way!
KUALA LUMPUR, 17 September 2015 – This Oktoberfest, consumers can opt for a more adventurous way to celebrate the annual merriment as Guinness Anchor Berhad (GAB), the leading beer and stout brewer in Malaysia is bringing a fresh twist to the usual celebration. Consumers can elevate their experience by enjoying this festivity with GAB’s five premium brews […]
Heineken Imagine – Igniting Imagination and Creativity
KUALA LUMPUR, 14 September 2015– Heineken unveiled its latest campaign “Imagine” aimed to evoke discovery of the brand and denoting the brand’s iconicity. Consumers were treated to a creative showcase as Heineken, the world’s no.1 international premium beer, collaborated with a heady mix of creative visionaries and transformed the brick-and-steel interior of Slate @ The […]
GUINNESS® and Malaysia: Celebrating 50 Years Together
KUALA LUMPUR, 10 September 2015 GUINNESS®, Malaysia’s favourite black brew, unveiled three limited-edition designs for its Foreign Extra Stout bottles and cans tonight at a spectacular launch event at the Intermark Hotel, Kuala Lumpur. The designs, which have been created specifically for the Malaysian market, are part of the celebrations marking 50 years of GUINNESS® being brewed […]
18 Awards and Counting!
Kuala Lumpur, 26 August 2015– It was a night of celebration for Guinness Anchor Berhad (GAB) as the brewery took home three awards at the Putra Brand Awards held at Majestic Hotel. Heineken received a gold, and Tiger Beer garnered a silver in the Beverage-Alcoholic category, bringing GAB’s total tally from the prestigious awards ceremony […]
Picnicarnival: a quintessential rooftop affair
KUALA LUMPUR, 22 August 2015 – Inspired by the breeziness of picnics and magic of carnivals, Tiger Radler fashioned a refreshing outdoor party that married both elements. Called ‘Picnicarnival’, the pop up party held at the rooftop of Avenue K astonished the attendees with a picnic styled carnival fanfare that came packaged with stilt walkers, […]
An Iconic Win for Heineken
KUALA LUMPUR, 21 AUGUST 2015– Heineken, the world’s No.1 international premium beer, was conferred with the prestigious accreditation of being a Putra Brands Icon after successfully bagging the Gold Award for the ‘Beverage-Alcoholic’ category at the Putra Brand Awards for the fourth consecutive year. The only brand award chosen by the people based on their […]
